Preferred Pricing

GM Preferred Pricing

Preferred Pricing with NewRoads GM

Welcome to our NewRoads Chevrolet Cadillac Buick GMC Preferred Pricing program! Here you will find everything you need to get the vehicle that is right for you. Your affiliation with us will provide you with an exclusive opportunity to purchase or lease an eligible new Chevrolet, Buick, GMC or Cadillac at a preferred price.

Eligible employees of Preferred Pricing companies have the opportunity to receive the best price. You can save even more by combining this discount with our retail offers, GM Card allowances and if eligible, Canadian Forces Appreciation Discount, Student Bonus Discount and Mobility Program.

How It Works

It's easy to take advantage of Preferred Pricing. Just follow these 3 simple steps.

Step One:

See if your company is eligible for Preferred Pricing - AM I ELIGIBLE?

Step Two:

Select your new vehicle. Almost all Chevrolet, Cadillac, Buick and GMC vehicles are eligible for Preferred Pricing. Which one will you choose?  See our current new vehicle inventory here

Step Three:

Visit NewRoads Chevrolet Cadillac Buick GMC with your proof of employment (recent pay stub, HR letter, your company card) to confirm eligibility.

Frequently Asked Questions

Purchase Information

What's the discount?

Eligible employees pay GM Employee Price* on their purchase. To ensure all applicable discounts are passed on to eligible Preferred Pricing employees, the dealership and the employee must both acknowledge the calculation on a special Preferred Pricing worksheet that details all costs associated with the purchase.

How many vehicles am I able to purchase?

You may purchase or lease up to two new vehicles per calendar year.

Can I combine this discount with other current offers?

Certain incentives can be combined with Preferred Pricing. Eligible incentives include national and regional offers and your GM Card Earnings (subject to Vehicle Redemption Allowances). If you're a GM Cardholder, you can also combine Preferred Pricing with the Canadian Forces Appreciation Discount, Mobility Program and Student Bonus. Visit NewRoads for details on current offers, or find current offers on

Are there any incentive programs I can't take advantage of along with Preferred Pricing?

Yes. You can't participate in the following incentive programs:
  • Business Choice
  • Competitive Assistance
  • Dealership Employee Purchase Program
  • Employee Special Retirement Incentive Programs (all) / Transition Voucher
  • GM Employee New Vehicle Purchase Programs
  • Executive Referral Program
  • Rental Purchase Program
  • Rental Repurchase Program
  • Speak to your GM Dealer for details.

Can I combine this discount with any GM Card Earnings?

Yes you can, subject to Vehicle Redemption Allowances.

Participant & Vehicle Eligibilty

Who is eligible for Preferred Pricing?

Canadian employees (all active hourly and salaried staff and their spouse, not including contract or retired employees) of eligible Preferred Pricing companies.

Which vehicles are eligible?

Almost every Chevrolet, Cadillac, Buick and GMC car, SUV, crossover, van and truck is eligible. However, some models/trims may not be eligible and other models may have limited availability. Please contact our NewRoads Customer Care Centre (855) 503-3826 for the list of models/trims that are excluded from Preferred Pricing.

Are my family members eligible for Preferred Pricing?

The selected vehicle must be titled and registered in the approved employee's or their spouse's name for personal use only.

How long do I have to keep the vehicle to be eligible for Preferred Pricing?

You must keep your vehicle for at least six months and 12,000 km

I recently bought a new GM vehicle. Can I still apply for Preferred Pricing?

No. Previous purchases are not eligible.

How can my company apply for Preferred Pricing?

Contact the preferred pricing team at

Additional Options & Financing

Are dealer-installed options covered by this discount?

No. Any additional dealer-installed options, conversion/upfit packages, General Motors Protection Plans and other extra-charge items will be supplied at a price agreed upon by you and your Dealer.

Can I use a trade-in with this program?

Contact NewRoads for more information about trade-ins.

What are my purchasing options?

You may purchase, finance or lease your new vehicle. Contact NewRoads find out more.


*Current employees of eligible Preferred Pricing companies can purchase or lease an eligible new Chevrolet, Buick, GMC or Cadillac at GM Employee Price plus applicable fees and taxes. GM Employee Price is defined as the dealer's price of the base price of the vehicle, plus options, Program Participation fees, REP fees and dealer fees (if applicable) as shown on the invoice. This calculation excludes taxes, license and registration fees, insurance, personal property registry fees and freight charges. Model restrictions may apply. See participating GM Dealer for all program details. GM may modify or terminate this program in whole or in part without notice.